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What and Who is One Up One Down?

OUOD is a family-owned coffee roastery and caffe based in Trenton, N.J. We have a simple mission: roast consciously-sourced specialty coffee for a well-balanced cup, and present it in an unpretentious, down-to-earth setting.

Vince, co-owner and roaster of OUOD, started roasting coffee a decade ago on a popcorn popper. He later spent 18 months apprenticing and production roasting with a venerable pioneer in the third-wave roastery-cafe coffee movement. One Up One Down was born in 2015 as a tiny “boutique” roaster, offering coffee subscriptions online and making local deliveries by bicycle. Originally a side-hustle to Vince’s photography and cycling industry marketing career, OUOD moved into Trenton to expand to a full time roastery and caffe. Vince brough his wife Natalie, a specialty and local food professional, into the fold. Erik, a long-time friend, joined after leaving the road as a touring drummer to settled down with his family.

Come visit us at 750 Cass Street, Trenton, N.J. seven days a week! Monday 7 a.m. to 1 p.m., Tuesday through Friday 7 a.m. to 3 p.m. and weekends 8 a.m. to 3 p.m. We’re a quarter mile up Cass Street from the Trenton Thunder baseball stadium. Get directions. Named Food and Wine Magazine’s favorite coffee shop in NJ!

Why “One Up One Down?”

The name, as one might guess from the logo, was inspired by our dog’s ears. But it embodies a simple concept that we attempt to apply universally: Balance. Work balanced with play. Sunk in a chair staring at a glowing screen balanced with feet on the dirt gazing at a glowing sunset.

A good cup of coffee has balance. A good life has balance. Find balance. Move forward.