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What and Who is One Up One Down?

OUOD is a husband-wife-border collie-owned coffee roastery and caffe (yes, two Fs, Italian spelling) based in Trenton, N.J. We have a simple mission: roast consciously-sourced specialty coffee for a well-balanced cup, and present it in an unpretentious, down-to-earth setting.

Vince, co-owner and roaster of OUOD, started roasting coffee almost a decade ago on a popcorn popper at home, as many roasters do. He later spent 18 months apprenticing and production roasting with a venerable pioneer in the third-wave roastery-cafe coffee movement. One Up One Down was born in 2015 as a tiny “boutique” roaster offering coffee subscriptions online and making local deliveries by bicycle. Originally a side-hustle to Vince’s photography and cycling industry marketing career, OUOD moved into Trenton to expand to a full time roastery/caffe, bringing Vince’s wife Natalie, a specialty and local food professional, into the fold.

The One Up One Down Coffee Roastery & Caffe grand opening has been delayed indefinitely due to the pandemic, but when the world is ready we will be ready!

Why “One Up One Down?”

The name, as one might guess from the logo, was inspired by our dog’s ears. But it embodies a simple concept that I attempt to apply universally: Balance. Work balanced with play. Sunk in a chair staring at a glowing screen balanced with feet on the dirt gazing at a glowing sunset.

A good cup of coffee has balance. A good life has balance. Find your balance.