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What and Who is One Up One Down?

OUOD is a family-owned coffee roastery and caffe (yes, two Fs, Italian spelling) based in Trenton, N.J. We have a simple mission: roast consciously-sourced specialty coffee for a well-balanced cup, and present it in an unpretentious, down-to-earth setting.

Vince, co-owner and roaster of OUOD, started roasting coffee almost a decade ago on a popcorn popper at home, as many roasters do. He later spent 18 months apprenticing and production roasting with a venerable pioneer in the third-wave roastery-cafe coffee movement. One Up One Down was born in 2015 as a tiny “boutique” roaster offering coffee subscriptions online and making local deliveries by bicycle. Originally a side-hustle to Vince’s photography and cycling industry marketing career, OUOD moved into Trenton to expand to a full time roastery/caffe, bringing Vince’s wife Natalie, a specialty and local food professional, into the fold. Erik, a long-time friend, joined after leaving the road as a touring drummer to settled down with his family.

Come visit us at 750 Cass Street, Trenton, N.J. seven days a week! Monday through Friday 7 a.m. to 1 p.m., and weekends 8 a.m. to 1 p.m.

Why “One Up One Down?”

The name, as one might guess from the logo, was inspired by our dog’s ears. But it embodies a simple concept that we attempt to apply universally: Balance. Work balanced with play. Sunk in a chair staring at a glowing screen balanced with feet on the dirt gazing at a glowing sunset.

A good cup of coffee has balance. A good life has balance. Find your balance.